WELCOME
For the Misfit Visionary Ready to Build a Brand as Bold as She Is
Most women with early-stage startups are doing all the right things—posting, building, selling—but still feel misaligned, unclear, and unseen. At The Inked Outlier Co, I help you untangle the inner chaos holding back your brand so you can lead with magnetic clarity, unshakable worth, and unapologetic truth. Your business shouldn’t just look good—it should feel like home.
"I'm Mars Castano, and I help women with early-stage startups untangle their
inner chaos holding back their brand so they can show up in their business,
messaging, relationships, and leadership with magnetic clarity and unshakable worth."
Mars Castano is a bold force for clarity and transformation — a Senior Coach for a well renowned coaching company in the knowledge industry, mom of four, and 12-year Army veteran who’s no stranger to hard things. With three degrees in Business Management and Human Resources, she has helped countless entrepreneurs transform chaos into confidence, guiding them with a unique blend of strategy and soul.
As the founder of The Inked Outlier Co., Mars empowers visionary women to reclaim their voice, build magnetic brands, and lead lives they won't regret. Her trauma-informed approach goes deeper than surface-level fixes. She meets each client at the core — uncovering the beliefs, values, and patterns holding them back and guiding them toward unapologetic alignment.
Her clients say she makes complex ideas feel simple and achievable. They feel safe, seen, and powerful in her presence — like they can finally exhale. Through honest reflection, grounded strategy, and high-vibe coaching, Mars helps women shift the belief that they’re “too much,” “too late,” or “not enough” and instead step boldly into the power they’ve always held.
Her signature method focuses on unearthing the core of who you are — helping you realign your brand, business, and energy with your deepest truths. She's living proof that being different is the gift, not the problem.
Because in Mars’s world, your brand isn’t just a business — it’s a mirror of your wholeness.
And you? You were born to break the mold
Work With Me
You’re not broken—you’re misaligned. Find out why.
What if the block in your brand wasn’t a strategy problem—but an identity one? Take the free Founder Power Quiz to uncover the inner narrative holding you back and get a free personalized workbook to turn your block into your breakthrough.
Break the rules. Build the brand. Lead your movement.
You weren’t made to fit the mold—and your business shouldn’t either. Break the Mold is a high-touch coaching experience for soulful women ready to own their voice, clarify their brand, and build something that actually feels like you. It’s time to start leading.
Breakthrough starts with one honest conversation.
Feeling stuck in the fog of self-doubt, brand confusion, or scattered ideas? Let’s clear it up—together. Book a free Clarity Call and let’s uncover what’s really holding you back so you can move forward with confidence, not chaos. and reach alignment.
dare to break the mold—don’t do it alone.
Step into a space built for bold, soulful women entrepreneurs who refuse to fit the mold. Join the Outlier community today and surround yourself with women who lead with power and purpose. while finding the courage to build a brand that feels like you.
Success Stories
Over the past two years, Mars has supported me through every stage of building my online business, from the mindset shifts I needed to believe in myself right through to the development phase of my programs. Her guidance was steady, thoughtful, and always grounded in deep care.
She helped me navigate fears, blocks, and uncertainty with her powerful listening skills and trauma-informed approach. Mars doesn’t just tell you what to do; she walks alongside you, helping you find clarity and stay accountable in a way that feels safe and empowering.
I’ve also watched her lead larger groups with the same heart and presence, teaching with conviction, kindness, and real expertise. Her sessions don’t just inform—they ignite.
You're never just a client with Mars. You’re a whole person, and she’s genuinely invested in your success. I highly recommend her to anyone looking for a coach who brings both strategy and soul
Joy Haley
Journey to Quit Smoking
Two years ago, I was standing at a major crossroads, leaving behind with trepidation a long corporate career to start my own business, Turas. It was Mars who helped me cross that bridge with clarity, confidence and resilience.
With her support, I transitioned from corporate to entrepreneurialship, pushing me to trust my voice, own my vision, and build something truly aligned with who I am. She challenged me to refine my niche and my first offers, and most importantly, believe in myself.
There were moments of doubt (many), and when I lost confidence or hesitated to move, she was there. Not just with strategy, but with the kind of grounded belief that lifts you up and keeps you going.
Now, two years later, I’m proud to lead a thriving coaching business-and I wouldn't be here without her clarity and accountability. She saw what I could become before I did and for that, I’ll always be grateful.
Lindsey Brittain
Founder, Turas. Identity-Led Leadership
